Facebook Fundraising

Help Hope - without leaving your home

by Angharad Dalton, Hope Rescue Supporter

Facebook’s new birthday fundraiser tool is a quick and easy way for anyone to raise funds for Hope Rescue.

Late in December 2017, I turned one year older, and Hope Rescue became £225 richer as a direct result. I didn’t run a marathon, shave my hair off or, in fact, do anything except press a few buttons and say thank-you a lot to my generous friends and family. I don’t think that I could have raised that amount of money so easily, through any other method that I know.

Facebook rolled out its birthday crowdfunding feature in the UK in September - and Hope Rescue could stand to benefit hugely from the tool in 2018. About two weeks before your birthday, a message from Facebook appears in your newsfeed asking if you’d like to set-up a birthday fundraiser. On your big day, your friends will be prompted to donate to your chosen charity or cause. Facebook handles all the donations on your behalf, and ensure that the money reaches the charity in question. 

I’ll be honest, I was really skeptical about the fundraiser, and I *hate* asking people for money (even when it’s for a good cause), so I didn’t expect much to come from it. I was wrong!

My birthday got off to an exciting start when I checked my phone after waking up and saw that a few friends had already donated to the fundraiser and wished me a happy birthday. That set the tone for the next 2 days - donations came in steadily, and I was constantly amazed by people’s generosity.

Of all the charities I could have chosen, Hope Rescue was my first and only choice for the Facebook fundraiser. Back in 2013 I fostered, and then adopted two elderly corgis from Hope, Lucy (14) and Zoe (11) - all thanks to my sister spotting a Facebook appeal. I was, and still am, so grateful to Hope for giving me the chance to care for a pair of utterly fantastic old ladies. It’s so true that a rescue dog gives you more than you give them, and taking on older dogs has been very rewarding, so I’m keen to help support Hope where I can. Whether it’s voting for them to win awards, or donating small amounts to the occasional appeal, I try to do my bit as a thank-you.

If my experience is anything to go by, Hope Rescue could really benefit from this new Facebook tool in 2018. It’s easy to set up, and after that Facebook take care of everything (except for the thank-yous). If you’d like to run your own, here’s some tips that could help you raise your own birthday funds for Hope:

  • Think of a title - I sort of regret not going with something snappier than “Angharad’s Birthday Fundraiser!” 

  • Mind your manners - try to say thank you individually to everyone who donates.

  • Picture perfect - if you have Hope Rescue dogs, share photos of them as part of the fundraiser so people can: 
    1. Appreciate your very good doggo’s handsome face.
    2. Make a visual connection between the fundraiser and impact of Hope’s work.

  • Update users - keep people updated on the amount you have raised, and how close you are to reaching your target amount. Seeing an appeal that is close to target helps motivate other people to contribute.

  • Always read the instructions: How to set-up a Facebook birthday fundraiser and About Facebook Fundraisers.

Note from the Fundraising Team: We're thrilled with Angharad's Facebook Fundraiser and how well it went. The funds raised will help us care for even more stray and abandoned dogs this year. A huge thank you from us to Angharad and her generous sponsors too. If you would like to set up your own Facebok fundraiser for your birthday or another special event, we would love to help you. Get in touch on 01443 226659 or email fundraising@hoperescue.org.uk